The Story Behind One Minute Manicure

October 26, 2006 by Chuck | 1 Comment

Rosie Herman One Minute ManicureShe originally just wanted to make money while staying at home with her children.  Today that ambition has created a business with $20 million in sales. It’s the One Minute Manicure. She got the business going with about $5,000 in cash in 1999. Her products are available online and through major retail outlets like J.C. Penney’s.

In 1998, Rosie Herman was $75,000 in debt from years of fertility treatments and was desperately looking for a way to make money while staying at home with her twins. Using her 20 years of experience as a manicurist to guide her, Herman set out to create her own body-care product by mixing a combination of oils, sea salts and organic products. Six months later, she knew the mixture was perfect when she used the lotion to treat her own skin, which had become dry and cracked from extensive exposure to chemicals and water during her work as a manicurist.

To get her new product to market, Herman used her sister’s credit cards to purchase supplies, worked from 9 p.m. to 2 a.m. while her daughters were sleeping, and exchanged food for use of her neighbor’s computer. Meanwhile, she kept her growing pile of bills a secret from her husband, Neal. “All he knew was that he had to go to work and bring home money,” Herman explains. He has since been let in on the secret and is now a full-time partner in the business.

You can read more at Entrepreneur Magazine. Thanks to Niche Geek for alerting me to the story.

In Business Start Up, Working At Home

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