Start Up Journal is bemoaning the glut of Silicon Valley Web startups that expect to give away free information or sponsor a free community and make money from advertising. Most are expected to fail.
But for the home business crowd I think their comments need some tweaking.
Start Up Journal is part of the Wall Street Journal family, so when they’re talking about businesses, they aren’t talking about mom and pop starting a website that adds $1,000 per month profit to their retirement income and gives them the extra money they need to have some fun on what would otherwise be a tight budget. Nor are they talking about the website that makes $1,500 per month profit that lets mom stay home with the kids rather work in an office or something.
Whey Start Up Journal is talking about a business, it’s one with all the perks… Multi person staff, overhead, etc. And investors to keep happy.
It’s usually not the scenarios I’ve described above in the marketplace this blog attempts to serve.
They’re also talking about competing businesses who must have their own “brand” in most cases.
It neglects the fact that our market - single entrepreneurs or families - is largely able to do very well with what a Google or MySpace considers “Chump Change” and that in our market, we often piggy back on the Googles, MySpace’s, Craigslist, Ebay and other biggies to make our businesses work. Investors? We’re the ones investing!
Though advertising based sites may not do well enough to pay for a corporate jet and Silicon Valley suite of offices, if you can work the angles, learn how to use Ebay, social media networks and other entrepreneurial “platforms”, don’t lose hope… take such reports with a grain of salt.
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