“Emma” is a Customer Relationship Management via Email with a twist. Unlike other email “autoresponder” or “relationship management” systems that are permission based, Emma seeks to start things off for their business clients on the right foot by
1. Letting you work with real life humans instead of robotic barriers to conversation
2. Branding your business emails with a custom “stationary” that sets you apart.
3. At a sane price that covers what they need to set up an account with customization from the start and a reasonable back end fee per month based on the volume of emails sent. If you send 1,000 per month it’s $30. If you send 100,000 per month, it’s $600. And by 1000 per month, that means one email to 1000 people or 5 emails per month to 200.
Unlike traditional internet marketing, this is for the business with real walk in the door, call on the phone, spend money clients (or donors if you’re a non profit I suppose) not just subscribers to your typical “ezine” with a bazillion members who don’t care if you follow up with them.
The owner is one entrepreneur who’s trying to take email relationship building to main street businesses… a huge untapped market place at the present.
Hat Tip to The Entrepreneurial Mind
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