Looking for low cost marketing ideas you can apply to a small or home business?
According to Start Up Journal here’s what CiCi’s Franchisee Randi Papporello of Des Moines, IA does to keep people marching through her doors.
1. Newspaper inserts (coupons & specials - $2,300)
2. Ads on Hispanic radio stations ($300 per month = 50 spots per week and a live remote. Main stream radio would cost $300 just for the live remote.)
3. Church bulletins at large churches ($200 per quarter)
4. Live advertising (employee shaking a sign at a busy intersection nearby)
5. School nights where they donate 10% of the sales to the sponsoring school
6. Donated pizzas for charity events in exchange for mentioning them
7. Free meals for coaches who bring their team, youth ministers who bring their youth group, bus drivers who bring a bus load, etc.
8. She also advises seeking to plug into ethnic markets and seniors who are missed by most marketing campaigns.
9. Be a big part of the community.
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Photo Courtesy Start Up Journal
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