From Paulette Ensign:
Periodically the question pops up about distribution into grocery stores and drug stores.Today brought one of those emails.
My response was this: Though you may envision your booklet there, it will not happen, nor, in fact do you really want it to happen. Those publications come from sources that distribute many titles, first of all. Secondly, it is like bookstore sales in the United States, fraught with returns of non-saleable copies that paid pennies in royalties that have to be given back.
Not so attractive after all, is it? It’s a very strange business model, too, and one that is apparently not universal around the world. There are saner ways to sell tons of non-returnable booklets and make lots more money by selling in bulk to single buyers. (Corporations, associations, publications) It’s a one-way sale, which are the only ones that make any sense at all. And it’s usually a lucrative sale.
So next time you go to the grocery store and see those booklets in the rack near the check-out stand, smile to yourself with the knowledge that you can do it differently with your own booklets.
Until next time, Paulette – doing business in bulk