OK, I’m a blogger, so call me biased.
But I think the new service Blogsvertise.com is ingenious for marketers.
Why?
Well obviously bloggers are happy with Blogsvertise.com because it gives starting bloggers the ability to monetize their websites. They post a blog entry according to the rules and, like clockwork, they get paid the next month by PayPal. So naturally anytime bloggers get paid, they’re ecstatic.
But really what’s in it for the advertiser?
That’s really what this post is about, not what’s in it for the blogger.
Well consider the life span of an ad in general.
In a print ad, you’re going to get most of your responses within a day or so depending on when the next edition comes out.
So when your ad “hits the street” it better perform.
After that its dead.
Blogs – at least blogs with a faithful readership – have a similar “hit the street impact”.
A good blog entry will get people eyeballing a website and build traffic a traffic surge quickly.
But Blogsvertise.com postings have a unique residual value for the advertiser that after the “surge” has ended yields a search engine optimization benefit no banner ad or pay per click listing will ever do.
They allow your link to be embedded 3 times per blog entry within unique content across multiple domains from unique IP addresses.
These links will never be considered duplicate content, link spam, or any of the other things sophisticated search algorithms discard as spam.
Whether the blogger loves you or hates you unless the blog is absolutely removed from the internet and purged from the major search engines, it’s will abide there on the net helping you create your own referral network.
No single blog entry will make your product, service, or website an overnight success. But a network of independent, unrelated links across the web goes a long way towards improving long term results… blog posts are a great way to achieve that.
The fact that it’s good for bloggers is a nice added benefit.
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