Paulette Ensign got her big break publishing a “Tips” Booklet. 15 years later, she’s still going strong. Her original creation is still being sold by the thousands and licensed in many languages. It’s title? “110 Ideas For Organizing Your Business Life” .
This one booklet, originally written for some desperately needed cash flow became the foundation for a business because of it’s unexpected success and longevity.
But it was also written to market her business skills and so she suggests that if you’re long on knowledge and short on clients that you do the same thing with your business to help get it off the ground…
Don’t wait forever for the inspiration to create the encyclopedic information product that never comes, instead turn your knowledge into a fast, 16 page, tips booklet. Use it to position yourself, gain new customers, and get the publicity and revenue just from marketing the booklet.
One thing might lead to another and your tips booklet could still be going strong 15 years later!
Now Ms. Ensign tells others how to sell their tips booklets.
Happy 15th Anniversary Paulette!















eMoms at Home » Blog Archive » MVPs for Friday September 8th on September 8th, 2006 at 1:54 pm
[…] Chuck Huckaby at Work at Home Business Opportunities has a quick read on publishing maven Paulette Ensign, author of 110 Ideas For Organizing Your Business Life. He also hinted privately they might be doing a podcast interview with Paulette soon - hint hint. […]