Did you know that doing a post card mailing that leads people to a website that offers a strong sales letter combined with an email capture system may actually be easier to perform and more profitable than a “pay per click” campaign?
It depends on your target of course, but with highly specific mailing lists and a good postcard/web letter combination, you may be able to earn significantly more by marrying direct mail to a website.
There are trade offs of course.
High priced key words make the cost of mailing list rental look quite attractive.
Niche or highly targeted key words may mean a shortage of effective mailing lists.
Only actualy research in a particular market will let you know for sure.
Here are three online services you may want to try, but of course if you have your own in house list, the http://www.usps.com/ may be all you need to get started.
Here are some services to explore:
http://www.l-mail.com/index.php
Photo courtesy BridgePix
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