I ran across a really fine introduction to marketing strategy that I’d like to share with you. Here’s an excerpt, buy I think you’ll really enjoy the entire article on just how to think about your marketing.
From Escape From Cubicle Nation…
For new entrepreneurs, I think this is a very common problem. There are so many ways to promote your business and so many potential customers that it becomes extremely overwhelming to know how to start. Just think about all the ways you can get the buzz out about your business:
- Send your friends an email
- Start a newsletter or ezine
- Create a postcard campaign
- Attend a conference frequented by your target market
- Create a presentation about your area of expertise and start on the speaking circuit
- Put on a special event
- Create a blog
- Have a contest
- Attend a networking event
- Send out a press release
- Write and submit articles for article directories
- Join a professional networking association
- Offer free samples
- Write a column in your local paper
- Put on a free teleclass
- Propose a joint venture with someone already communicating with your target audience
- Create a referral program
- Create a Flash movie (I couldn’t resist!)
And I could go on! Feeling a bit overwhelmed already? Don’t worry.
Remember that marketing is a marathon, not a sprint. Your objective at creating a broad and effective marketing strategy is to connect with your target audience multiple times in multiple ways so that they really get to know you, like you and trust you.
Read the Entire article…
No comments yet.