Who is your customer?
If you’re selling to consumers, you normally think of the individual as the decision maker but anyone who’s sold to couples knows you need to have BOTH people there usually for optimum results.
If you’re selling to business or government, the end user wants utility and the purchaser wants profitability…
How you communicate to each one depends on what they really want.
Who influences the decisions for the purchase of your product or service.
How are you answering THEIR questions?
Stephen Pierce helps you think through these issues…
Satisfying Multiple Decision Makers at Six Figure Income on August 17th, 2006 at 9:02 am
[...] Who is your customer? If you’re selling to consumers, you normally think of the individual as the decision maker but anyone who’s sold to couples knows you need to have BOTH people there usually for optimum results. If you’re selling to business or government, the end user wants utility and the purchaser wants profitability… How you communicate to […] More information [...]
Going From Zero To $10,000 Per Month Income - Interview at Six Figure Income on August 17th, 2006 at 10:02 am
[...] Satisfying Multiple Decision Makers Who is your customer? If you’re selling to consumers, you normally think of the individual as the decision maker but anyone who’s sold to couples knows you need to have BOTH people there usually for optimum results. If you’re selling to business or government, the end user wants utility and the purchaser wants profitability… How you communicate to […] [...]
Work From Home Opportunities at Six Figure Income on August 17th, 2006 at 11:03 am
[...] Satisfying Multiple Decision Makers Who is your customer? If you’re selling to consumers, you normally think of the individual as the decision maker but anyone who’s sold to couples knows you need to have BOTH people there usually for optimum results. If you’re selling to business or government, the end user wants utility and the purchaser wants profitability… How you communicate to […] [...]
Podcast Episode #3: Anita Campbell of SmallBizTrends.com at Six Figure Income on August 17th, 2006 at 1:02 pm
[...] Satisfying Multiple Decision Makers Who is your customer? If you’re selling to consumers, you normally think of the individual as the decision maker but anyone who’s sold to couples knows you need to have BOTH people there usually for optimum results. If you’re selling to business or government, the end user wants utility and the purchaser wants profitability… How you communicate to […] [...]
Podcast Episode #3: Anita Campbell of SmallBizTrends.com at Six Figure Income on August 17th, 2006 at 3:02 pm
[...] Who is your customer? If you’re selling to consumers, you normally think of the individual as the decision maker but anyone who’s sold to couples knows you need to have BOTH people there usually for optimum results. If you’re selling to business or government, the end user wants utility and the purchaser wants profitability… How you communicate to […] More information [...]
Recently in the Business Opportunities Weblog Network at Six Figure Income on August 17th, 2006 at 8:03 pm
[...] Who is your customer? If you’re selling to consumers, you normally think of the individual as the decision maker but anyone who’s sold to couples knows you need to have BOTH people there usually for optimum results. If you’re selling to business or government, the end user wants utility and the purchaser wants profitability… How you communicate to […] More information [...]
How I Use Email Automatic Responders at Six Figure Income on August 19th, 2006 at 12:02 am
[...] Satisfying Multiple Decision Makers Who is your customer? If you’re selling to consumers, you normally think of the individual as the decision maker but anyone who’s sold to couples knows you need to have BOTH people there usually for optimum results. If you’re selling to business or government, the end user wants utility and the purchaser wants profitability… How you communicate to […] [...]
Don on August 20th, 2006 at 7:03 am
It’s on of the great challenges in the field of selling: Group Presentation!
I’m just grateful that I’m now selling on the web!
Great post though!