Archive for August 17th, 2006

  • Satisfying Multiple Decision Makers

    Who is your customer?
    If you’re selling to consumers, you normally think of the individual as the decision maker but anyone who’s sold to couples knows you need to have BOTH people there usually for optimum results.
    If you’re selling to business or government, the end user wants utility and the purchaser wants profitability…
    How you communicate to […]