Bob Leduc of BizTipsLetter.com
“What was the best response you ever got to a marketing postcard and is it something that is still working now?”
* Answer:
To be accurate, I have to answer your question twice …first for postcards sent to existing customers then for postcards sent to complete “strangers”.
(1) The best response I got (and still occasionally get) with postcards was over 50 percent. It’s a postcard sent to recent customers with a specific offer related to what they just bought.
(2) The best response I got to postcards sent to people who were not already customers was about 29 percent. It’s a postcard I developed and used to recruit new independent sales reps for a financial services company.
Yes. It’s still working now. Most of my current customers and clients currently using that same postcard in other industries tell me they get up to about 20 percent replies.
That postcard is so effective – and so easily adapted to any business – that I selected it as one of the sample postcards to illustrate in my manual.
Note: The new 2006 edition of Bob’s manual, “How to Build Your Small Business Fast With Simple Postcards”, contains specific details for marketing with postcards …including illustrated samples of postcards with sales messages you can
duplicate and use. For information about it go to:
http://BizTipsLetter.com/postcards.html
To get a taste of what the manual teaches, you can request a 4 part home study course on postcard marketing by email here…
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