Home Based MicroRetailers Feed The Ebay Frenzy

July 24, 2006 by Chuck | 0 Comments

Mainland Chinese are moving to home employment by the score thanks to the Internet and a growing internet auction access.

From Fast Company

Mchael Cai grunts as he rummages through a pile of 500 stuffed animals in his Shanghai storage locker. “It’s in the back here!” he says, pushing through a stack of plush Winnie the Pooh and Tigger dolls. Finally, he locates what he’s looking for: a pink pillow in the form of a pop-eyed pig. He unfolds it–and it turns into a blanket. “It’s the best-selling item we have abroad!” he beams. “Foreigners love it!”

Two years ago, the 24-year-old Cai was a brand-new college graduate just hoping to eke out a living. Now he runs a tiny international business, buying toys from local factories at ultracheap prices and hawking them on an eBay store (51Toy.com). Last winter, he was pulling down $6,000 in monthly sales, with a profit margin as high as 40%, which puts him in the top fifth of earners in China–better than most white- collar workers. Almost 90% of his customers send their payments to him online. “The Internet,” he says through a translator, “is how I reach the world.”

Another merchant, who had quit his job as a marketing rep for a medical supplies firm, says he had been auctioning part-time, “but I was making as much money as my salary, sometimes even more. So I decided to do it full-time.” He says it seemed weird at first not to have an employer, but points out that “more and more people in China work from home– it’s considered normal now.

In Blogging, Case Studies, WAH News, Working At Home

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