Wal Mart’s latest online move is to cash in on the Teen Scene with their own MySpace clone… The Hub
The power of social networking sites is such that even the biggest retailer in the world had to take a look.
From AdAge:
Desperate to appeal to teens with something other than pencils and backpacks during the crucial back-to-school season, Wal-Mart is launching a highly sanitized, controlled and rather unhip site at walmart.com/schoolyourway. Teens are invited to create their own page, “show it to the world and win some fab prizes,” including a chance to have their videos appear in a Wal-Mart TV commercial. Wal-Mart’s agency is GSD&M, Austin, Texas.
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