David Frey of Marketing Best Practices had a recent ezine giving an example of a “Breaking News Postcard” from the “Copywriting Chiropractor”, “Doc Nielsen”
The effectiveness of this campaign hinges on 5 factors…
1. “News” format attracts attention… a post card might do the same thing depending on your business.
2. Designed to be read - postcards at least get glanced at usually… many envelopes never get opened.
3. “Free” to the consumer… as you read the card, he’s farming for Worker’s Compensation clients… people who recently or in the future are injured at work and have to go to a doctor. Usually 100% is paid by worker’s compensation.
4. Fear free way to get more information via a website… no commitment asked for right away.
5. “Shelf Life”… If people like what they read, they may keep the card (or at least the name “Doc Nielsen” in their mind should they be injured at work.
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