Emily Mathieu from the Financial Post (Canada)
From the outside it seems like a pretty straight-forward deal.
Nokia Canada teams up with Matchstick, a Toronto word-of-mouth marketing company, to spread the message about Nokia’s new camera phone through the blogging community.
If the bloggers have over 400 hits a day, are young and hip and use Rogers Wireless service, they qualified for a free phone. Now 90 bloggers, half in Toronto and half in Vancouver, are carrying Nokia’s product. From an advertising perspective, it’s pretty smart.
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