How to Convert Inquiries into Orders

You’ve heard you need to ask for the order in a variety of ways.

But how many ways can you do that and not repeat yourself?

Here, experienced copywriter Galen Stilson shares 7 ways to ask for the money!

By Galen Stilson via MelissaData.com

Noted copywriter and consultant Galen Stilson shares his advice on how to convert inquiries into orders. Here are his tricks of the trade. Read more.

What would a series of conversion attempts include? Here’s a hypothetical example:

Attempt #1: Your full sales package, including a “thanks for requesting information� note.

Attempt #2: Carbon copy of original letter with a reminder of any discount cut-off dates. Include a testimonial sheet.

Attempt #3: New letter giving a premium expiration date. Response device to indicate last chance to get premium.

Attempt #4: Letter from a top-level executive that uses a different appeal from past efforts.
Attempt #5: New letter built around a strong testimonial, backed by other testimonials. Offer a new premium or incentive.

Attempt #6: New letter built around your guarantee and no-risk offer.

Attempt #7: Last-chance offer that summarizes the entire series. You might want to give a special “final offer� – a “bribe� – if you will – to make the sale.

The mailing time-frame might be one-per-week or every two weeks (depends upon your experience).

— Galen Stilson is a direct response copywriter/consultant. Contact Stilson at (727) 786-1411.

Read all of this great article…