Archive for June, 2006

  • How To Create Powerful Op-Ed Marketing Pieces

    David Frey’s observations on getting free publicity in National Magazines were great.  Here are tips on just how to write the most effective op-ed pieces.  Some Tips On Creating a Powerful Op-Ed Here are a few tips to help you generate op-ed’s that can get you results. Tip # 1 – Submit op-eds to publications in your [...]

  • How To Exploit New Google & Yahoo Local Ads For Your Business

    Small businesses should realize that there’s an opportunity here it seems to promote yourself for free if you can get listings in Froogle or provide the comments about your business. Home businesses may want to align with popular “brick and mortar” businesses so that your products or services are sold through them for a referral fee or commission [...]

  • How To Use Google Adwords To Target Local Customers

    Targeting local customers using the internet isn’t as easy as it should be. IP numbers are deceptive sometimes. The wise entrepreneur will use regional targeting AND national geotargeting in a campaign. Here’s why from Richard Ball: Let’s look at a specific example: marketing for a bank in Columbia, Maryland. With Google’s system, it’s important to [...]

  • Small Business Backbone of America

    Rich Mullins describes the backbone of America… our small business owners in comparison to, say, the Big Wigs of the Fortune 100. It pays to ponder the differences between the two creatures… governments cater to the latter. That’s why the government calls a “small business” has 500 employees or less: other businesses aren’t even on [...]

  • Telecommuting Causing Demographic Shifts

    According to the UK’s Telegraph Cornwall England is the latest location noted for it’s changing demographics thanks to the spread of broadband internet access and telecommuting. Savannah GA has attracted telecommuters through a joint task force approach, Cornwall’s growth has evolved simply because of the availability of broadband and improved transport to other areas of the [...]

  • The Pleasures and Pains of Going Solo

    It just goes to show that UK taxes are as convoluted as the US tax system.  They’re incomprehensible in either dialect. The advice to “save money for a rainy day” seems to have passed across the Atlantic in an intelligible form. From Times Online UK “The secret to self employment is keeping the tax man [...]

  • Fish Oil Better Than Ritalin For Children With ADD

    This should help MLM distributors selling products like Dr. Barry Sears’ Omega 3 Fish Oil. I love the product myself and have clients purchasing in on autoship every month for months and months. If you think children are too frequently drugged with Ritalin and antidepressants, this may be the help you’ve been looking for. From [...]

  • AOL Refuses To Cancel Dead Woman’s Account

    It’s not bad enough that the poor woman’s dead, she keeps getting charged for her AOL account. They simply refuse to cancel the account without speaking to her personally. “Till death do us part” may apply to marriage, but with AOL,buddy, you’re hooked for life AND DEATH! That’s one way to keep subscribers. It may [...]

  • Overcoming Writer’s Block

    No matter what your business – big corporation or work at home mom -  if you are hoping for free search engine traffic, you will want to produce content that’s unique to your business and in copious amounts for blogs, press releases, sales copy, catalogs, etc… Suddenly you can turn your words into money … [...]

  • Work At Home Moms Considered Dangerous “Brain Drain”

    The New York Times reported the other day that big corporations like Ernst and Young and Lehman Brothers are concerned about the loss of women in their workforces. The lure of raising children is taking away some of corporate America’s “best and brightest”. These firms are taking steps to communicate that they are more “family [...]