Chitika is a relative newcomer on the pay per click block but it is helping publishers who integrate it well find new income streams. One site, GPS Review used Chitika’s “eminimall” advertising to double his sites revenue.
“On May 1st I implemented a new template. The “wireframe� of the site really wasn’t much different from the new site to the old. Frankly, I was a little worried at first about the new template not knowing how it might impact my CTR. Thankfully my CTR didn’t drop, in fact it increased about 50%! I decided to think of my site from the visitor’s perspective. I asked myself “What type of information would a consumer be most interested in at this point on the page� and picked the eMiniMall which best presented that information.�
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