Small businesses should realize that there’s an opportunity here it seems to promote yourself for free if you can get listings in Froogle or provide the comments about your business.
Home businesses may want to align with popular “brick and mortar” businesses so that your products or services are sold through them for a referral fee or commission and then talk up that aspect on these “user comment” sections.
It’s mostly theoretical now but keep looking for these opportunities.
From StartUp Journal
The search giants are rushing to add more consumer information about nearby businesses to their so-called local services — Yahoo Local (http://local.yahoo.com) and Google Maps (http://maps.google.com), which was previously named Google Local.
Google is focused on vacuuming up local tips from elsewhere on the Web. Surfers should expect to see more tidbits pulled from its listing service, Google Base, and comparison-shopping engine, Froogle.
Yahoo, meanwhile, is constructing virtual town squares, where users can share local knowledge about the best bars, the most reliable plumbers or nice places to take a walk.
By enhancing the local resources, both companies hope to build hubs of consumer activity that, in turn, will be magnets for advertisers, including the millions of small businesses at the heart of the $100 billion-plus U.S. local-advertising market. Many of those businesses have never advertised online, but the search companies hope to change that by developing new formats and better advertiser tools.
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