David Frey’s observations on getting free publicity in National Magazines were great.
Here are tips on just how to write the most effective op-ed pieces.
Some Tips On Creating a Powerful Op-Ed
Here are a few tips to help you generate op-ed’s that can get you results.
Tip # 1 – Submit op-eds to publications in your target market
There’s no use getting publicity in a market that does not have a high propensity of buying your product or services. Submit your op-eds to magazines, newspapers, television shows and any media that allows op-eds to be published in YOUR target market.
Tip # 2 – Don’t submit a stupid op-ed
Be smart about what you’re going to say. If you submit an insightful, though-provoking, and interesting op-ed, it will almost assuredly get published. Take some time to think about what you’re going to say before you submit.
Tip # 3 – Be controversial
The media loves controversy so you might want to consider stating an opinion that is controversial, and perhaps, in opposition to the article that you’re commenting on.
Tip # 4 – Follow the exact instructions for submitting your op-ed
This usually involves just submitting your opinion to the person who moderates the op-ed column. At the end of ever op-ed there are instructions on how to submit your own opinion. That’s how I got my op-ed in Inc. magazine.
Tip # 5 – Use the right credentials
Always try to use your website address as the name of your company. This way, when the op-ed comes out and your website address is placed under your name, people will know exactly where to go to get more information about you and your business.
You’ll be surprised of your results when you simply submit your opinion to target publications. Try it out this week and see what I mean.
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