Think your home or small business is too small to profit using low cost ad techniques?
Small outfits actually use Word of Mouth BETTER and here’s proof.
And of course if the FREE advertising doesn’t work for your home based business, the expensive stuff usually won’t work either!
From Womnibus Weekly
Small companies do a better job leveraging word of mouth tools such as blogs and message boards — and often allow company employees to engage with customers more freely and directly — than large companies with more ad dollars to spend. Those are the key findings of a new study from Jupiter Research, which also found:
* 44% of small businesses ran corporate blogs, compared to only 24% of larger firms.
* 74% of smaller businesses posted information on a web site to generate buzz, versus 61% of larger companies.
* 30% of smaller businesses allowed employees to maintain blogs, compared to 22% of bigger businesses.
More info:
Small Businesses Use Word of Mouth More Successfully
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