Successful Word of Mouth Advertising needs a good story.
Sometimes it helps to hire a pr person write that story or ask a reporter for the local paper about what he or she finds “newsworthy”… the story you use for word of mouth advertising should be the same thing that makes a good press release work.
But it doesn’t have to be long or complicated either. That’s why it can work for your home business.
From Womnibus Weekly
How do you get people so excited about a product that they’ll tell their friends and spread the word? It starts with an interesting story that people will want to talk to each other about and pass along to their friends. The story is the key, according to Bryan Lukas, associate professor of marketing in the Department of Management and Marketing at the University of Melbourne.
The professor cited Krispy Kreme as an example of where a good story creates WOM. Instead of buying expensive ads, new stores are launched by giving away free donuts. Excited customers tell their friends about the free giveaways, who tell their friends, and so on.
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Krispy Kreme etc.
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