Ebay’s getting into the contextual ad business as reported by Yahoo
Michael van Swaaij, eBay’s chief strategy officer, told a conference of software developers here on Saturday of plans to allow eBay’s army of auctioneers to run contextual ads on other Web sites in exchange for a cut of the resulting eBay sales.
Ebay has an existing affiliate program through Commission Junction that pays a percentage of the auction fees collected (and for new registrations) if purchased through an affiliate link as seen here…
Because PPC programs like Google’s adsense pay per CLICK, it remains to be seen how popular this will be. Of course, if a significant number of people are REGISTERING for the first time that can make this program quite attractive as ebay pays for new registrations.
Also, if the items sold through the clicks are high priced, the affiliate commission can be lucrative.
It will be interesting to see how this develops…and who chooses Ebay’s context ads over Adsense.
Chuck on June 15th, 2006 at 7:58 am
I forgot to ad in the above post that at the website where I have
1. Adsense
2. Ebay
3. Clickbank
Ebay outperforms the rest of them and generates more money. However this is a site people go to because they are interested in auctions.