According to this commentary, if you’re in online business you need to realize that Google isn’t the king of click through rates.
While Google gets the most volume, some specific areas like Real Estate may be getting better click throughs and more leads generated on Yahoo and MSN.
You need to make sure that you appear on MSN and Yahoo! and other major search engines, too, because in our experience, a disproportionate share of real estate leads come from those engines. Before cashing in the kids college accounts to bid on pay-per-click, it might be good to keep that in mind.
No comments yet.