Does Your Business To Business Website Pass Muster?

Melissa Data reports that most websites designed for Business to Business use are complicated and hard to follow.

That defeats the purpose doesn’t it?

Is your website easy to follow?

B-to-B Websites Aren’t as Friendly as You ThinkB-to-B websites aren’t as user-friendly as one might think. According to a recent report by the Nielsen Norman Group, business-to-business websites are simply hard to follow. Here’s why.

B-to-B websites aren’t as user-friendly as one might think. According to a recent report by the Nielsen Norman Group, business-to-business websites are simply hard to follow. Here’s why.Nielsen Norman Group – a San Francisco-based research firm – found that people using b-to-b sites accomplish what their intended goals are only 58 percent of the time, compared to a 66 percent success rate for consumer e-commerce sites. Most b-to-b firms aren’t designing websites with the user experience in mind, states an article in the DM News. As a result, b-to-b sites are plagued with incomplete product descriptions, busy-looking content, hard-to-follow navigation and pushy marketing tactics.

The report also reveals that the lack of pricing information is another problem for b-to-b sites. So what’s Nielsen Norman’s advice? The group states in its report that b-to-b websites should place more focus on easy usability.