Anyone who runs a double opt in ezine knows that no matter what they do, some idiot – usually from AOL – who is too lazy to click unsubscribe will report you for sending spam even though they signed up for your ezine.
I hate been accused of sending unsolicited mail when I know that I have never done this and that anyone who gets email from my ezine is someone who REQUESTED IT.
But if you work online with an autoresponder, expect the same ill treatment.
From Al DiGuido on Click Z
For the almost 28 years I’ve been in the ad business, there have been people who won’t stop complaining until there’s no shred of commercial messaging available anywhere on the planet. These are the folks who don’t like commercials on TV, too many print ads in their magazines, :30 spots on radio, billboards, telephone calls, direct mail, pop ups, banners, and so on. It appears these folks will never be satisfied.
What did we in the e-mail business provide for this vocal minority? We created a button that allows these people to immediately act on their displeasure. But before we move deeper in this discussion and you think I’ve totally lost my senses, I’m completely and wholeheartedly against those who would defraud and degrade, those heinous perpetrators of porn, schemes of all kinds, and bogus pharmaceutical and mortgage offers.
Starting today, let’s consider replacing the “spam” button with an “unsubscribe” button..
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