Woody Quiñones a Speciality Advertising sales person resides in Florida and his area was caught in a pulverizing hurricane.
Turning lemons into lemonade, he put out a press release and began getting emails and calls within hours.
Hurricane Beaten Business Punches Back At Christmas! (opens in a new window)
Here are some of the points I took from the press release that made it so effective…
1. The hurricanes were national news
2. The town was 80% pulverized
3. It’s about underdogs fighting back
4. Other people can see themselves applying this idea
What did you see?
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