Flippies Flip Books Direct Marketing

These little booklets are making a comeback…they’re quite “viral” because people show them off.

Flippies custom flip books put your brand into action with a simple “flip-of-a-thumb”. They’re a creative product brochure, and a fun promotional premium… all at the same time. How you choose to use Flippies within your marketing programs is limited only by your imagination.

Flippies are the highest quality flip books available, engineered specifically to meet the needs of creative marketers. Each Flippies flip book delivers two different flip-animated clips of footage (front/back). And we offer two standard Flippies sizes, each serving it’s own unique function. Or, if you prefer, we’ll develop a custom size, shape or configuration flip book for your next project upon request.

Flippies
This is our “classic standardâ€?, and is the ideal size and configuration for maximizing the optical effect created by a flip book. Measuring 4″ (w) x 2 ½â€? (h) x 64 pages, it’s large enough to handle your creative and marketing communication needs. Yet small enough to slip easily into your back pocket. Flippies is the perfect size flip book to be used for:

-Promotional Premiums
-Sports Event Giveaway Items
-Event Marketing Program Handouts
-Trade Show Giveaway Items
-Creative Marketing Brochures
-New Product Launches
-Publicity/PR Campaigns
-Fundraisers

First patented in the U.S. on on May 16, 1882 by Henry Van Hovenbergh of Elizabeth, New Jersey, early flip books consisted of simple drawings stacked in sequential stages of movement with a single staple binding. When the pages were flipped, they would create the optical illusion of motion. Flip books were then popularized in the early 1900’s by the Cracker Jack Company who gave them away as free in-pack prizes. Other marketers soon followed suit, including manufacturers of breakfast cereals, bubble gum, cigarettes, automobiles and snack foods. The trend continued strong through the 1940’s. Then, in the 1960’s, innovative marketers from Disney, Gillette, McDonald’s, Post Cereals, Canada Dry, Ford (and others) resurrected the trend, creatively using flip books as novelties, interactive brochures and promotional giveaways to promote thier products. But unfortunately, that trend ended in the 1970’s as new “interactive multimedia” technologies began to take the spotlight.