Creating Search Engine Optimized Press Releases

Search Engine Optimized press releases can provide good traffic for a long time at minimal cost as we’ve talked about here before.

Here’s some more on how to produce them from Garrett French on Creating Search Engine Optimized Press Releases. The whole article is well worth reading. Here’s the high points…

• Include a section targeted specifically towards bloggers with links to related blogs written by your employees as well as instant message and phone number contact info for key people.

• Include company name and your most important keyphrase in the title of the press release.

• Include company name and keyphrases in line with your PR and SE presence goals throughout the release, though not conspicuously and not to the detriment of readability or sense

• If you’re publicly traded, include your ticker symbol in the title of the press release.

• Link your keyphrase in the body of the press release to the page on your site that’s optimized for this keyphrase.

• Sectionalize the press release into quotes from execs, quotes from customers, quotes from analysts and include relevant news and reference links.

• Tag (Title) these sections for easy story assembly (from an SEM perspective it’s easy to forget that the press release is about helping others write about you)