Archive for April 6th, 2006

From Startups.co.uk
Valentine and Akker met twice a week to meticulously comb through potential business ideas, seeking out the ideal opportunity. They eventually stumbled across an American business called Zipcar, which operates in New York, Boston and Washington.
The business partners realised that there was no UK equivalent to the company and set about creating Streetcar, [...]

From Startups.co.uk…
Five creative industries graduates from the North East have been awarded funding to help them launch their own businesses through a programme designed to develop the country’s burgeoning creative economy.
Through its Insight Out programme, which aims to harness talented graduates of creative curricula, the National Endowment for Science, Technology and the Arts (NESTA) has [...]

My friend Tom Schreiter is going to hold his Power Marketing And Promotions Workshop … I can’ t recommend it highly enough.
I went to Tom’s Power Marketing workshops in the mid 90’s.
I can’t tell you how much they expanded my thinking about marketing.
By the end of the first session, I was so amazed by the [...]

Note: If you’re a keyword junkie looking for the next microniche for adsense revenue, you won’t like this book.
However, if you’re a professional person seeking to sell your expertise over the internet and you want to use free publicity on the internet, this is an excellent resource.
From Marcia Yudkin
Huge businesses spend millions of dollars planning [...]

In direct mail, a “good test” was a mailing to 5,000 to 10,000… not a 10 million.
Then when one list was profitable, it was assumed that similiar lists … of 10,000 to 20,000 in niche segments… would be equally profitable.
Taking direct mail statistics and assuming an email list is just as profitable may be a [...]