Do classified ads work?
The right ones targeted at the right people do…
Find a publication that reaches your niche market and check back issues of the publication.
The ads that keep appearing “work”.
Then find related publications for that niche.
If the same ad appears there…you’ve found an excellent example of classified ads that work.
If you’re running ads locally in the pennysaver and see the same biz op ad… that’s working.
If you see the same ad, but the extension on the 800 number or the 800 number or website change, it just means they’re sorting through people who run ads there hoping they’ll work.
In my hometown, a mangosteen distributor who runs a beauty salon is running 2 column by 5 inch ads that are all text … they’re product “testimonials”. Those are running consistently… note they’re not classifieds per se. They’re display ads.
From Home Based Business Opportunities via Business Opportunties Blog
Yes, writing classified ads is an art, one that can be learned, developed and perfected in a relatively short period of time. Depending on the nature of your business, a well written classified ad can bring in business and subsequent sales of $10,000 to $25,000 annually, or more!
As with any business tool (and a classified as is most assuredly a powerful tool) you must first become aware of the effective use of these little business builders, then understand exactly what can be expected of them and what cannot be accomplished.
First of all, forget about any notion of selling merchandise from a classified . Some of the “experts� will tell you that a classified ad can bring cash orders for 50.-$1- up to $3 or more, but this is the exception rather than a general rule. Even in cases where small amounts of cash are received, total results usually are considerably less than if no money had been requested.
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