From The Sales Trainer newsletter
Ever feel like you were “just a salesperson”?
I think anyone who has been in sales for awhile has thought or felt this at sometime in their career. In some fields, sales is such a dirty word that they’ve created euphemisms to try and reclaim some dignity.
I am sure that you have heard many of these. I used to carry the title of Account Executive. Nice title, but it’s meaningless. “Executive” in charge of what? The empire of my mind?
Business Development is another one: “we don’t sell… we develop business”. Gee, creating business where there previously was none… sure sounds like sales to me.
Here’s my new favorite I heard just recently. A major aerospace firm that sells their services to the government calls selling “capture”. As in “capture” the contract. I don’t know about you, but anytime I “capture” a contract I just made a “sale”.
It’s sad that society has shamed us into doing this.
We only perpetuate this shame when we lack pride in the title of salesman.
Continue holding this shame, this guilt, this lack of pride, and one’s confidence plummets (and you know just how vital confidence is to performing successfully in sales).
If you have ever noticed thoughts like this taking root in your mind, here are two things you can do about it.
#1 - Sell something that you believe in.
#2 - Recognize Your Value as a Salesperson
Shamus can be reached at (888) 786-7401 or via email at shamus@industrialego.com.
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