Marketing Challenge: Test Your Marketing Skills!

March 15, 2006 by Chuck | 3 Comments

OK, super marketer… I’m going to ask this question here… on a forum and to some friends.

If I get answers elsewhere, I’ll post them here.

If you have an idea, please post a comment here!

Let’s see how ingenious you all are?!!!

By the way, this is real product how would you promote it?

Here’s a real life product.

How would you market it?

It’s a truly free discount prescription plan card for people with no pharmacy coverage. This program is sponsored by the huge pharmaceutical companies to help build good PR and help the “working poor”.

Participants save 25-40% on name brand prescriptions for the most popular prescriptions.

It’s free to sign up as long as they’re under 65 and not on a prescription plan or medicaid.

The field rep earns $2.50 per enrollee… Family of 4 earns $10 (4 x $2.50).

Any ideas?

Chime in marketing whiz kids?

How do you make real money at this instead of the occaisional chump change?

THINK HARD!!!!

In Case Studies, WAH News

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