Jim Straw of BusinessLyceum.com has a great monthly ezine that focuses on the basics of business, not the latest gimmickry.
In responding to our marketing challenge today, here’s what he’d have to say for the home business person marketing our sample product…
Chuck:
If I were doing it …
I would create a flyer with the heading … “A Gift From Your Boss” or ” A Gift From Your Employer” (for larger concerns). — For bosses/employers with over 25 employees, under the heading I would insert the name of the employer.
You can get the flyers printed at any quick-print shop, or Kinko’s, or Office Depot.
The flyer would outline the many benefits of the program … all for FREE. With some kind of response coupon where the employee could get the application (or whatever).
Should be an easy sale to bosses/employers because they pay nothing but can give their employees a perceived benefit. Just get the employers to agree to give a flyer to each of their employees and even use the benefits themselves.
Although you might be able to interest some fairly good sized companies in giving away the “Gift” to their employees, you will probably have the most success with small employers. Even those with only 2 or 3 employees could be profitable and they will like the idea of giving their employees a “benefit.”
Try it … your bank account will love it.
Keep well,
Jim
Be sure to check Jim’s website and ezine…
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