James Jones, well known author of great ebooks on ebay niches (among many) replied to our marketing challenge already about how to market this product designed for working class Americans without going broke yourself.
Here’s James’ reply… Thanks James!
One: I would create an expose style ebook that contains various “leaked documents� (memos, emails, faxes) from a fictitious drug company that is trying to keep this information away the general public. At the end of the ebook (expose) include a “refer a friend� link to allow to reader to give the ebook away to friends to create a viral effect. Really play up the “THEY don’t want you to know about this� aspect.
Two: Write articles pointing to this ebook and release them to the article directories.
Three: Press Release about the above.
So how would you approach this?
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