Bizarre Auction Action – He’s Selling His Left Lug Nut – Cheap PPC Ads

Here’s a bizarre auction. If you were looking to go slumming on ebay, you’ve found it here.

He’s selling his left lug nut, except, of course he never get’s around to mentioning that it’s not actually a piece of his anatomy.

But this is all about viral marketing and the more outrageous, the more traffic, good taste nothwithstanding.

Is this a serious business tool?

I guess if someone’s dumb enough to pay $100 or more for a 50 cent piece of metal (at most), who cares if it’s serious, but there probably is a serious purpose at work…keep reading.

40 Bids

$101 (when I posted this… maybe more later)

Over 16,850 hits!

Is there method in the madness?

Glenn Osborne who brought this to my attention says

Why 101.00?

His top 2 highest bidders operate liquidator sites. They are bidding to TAKE Advantage of the 16,000 lookers.

Lookers are CURIOUS to see WHO is NUTS enough to pay 50.00 – 75.00 – 101.00 for a Lug nut. Visit their E*bay stores. (Which is what I did.)

Let’s see… $100 (maybe – only if you “win”) for thousands of curious visitors to your site… it’s at least as “qualified” as any other Pay Per Click ad.