D0n’t Let Them Leave Emptyhanded

Online Shopping Cart abandonment means your transaction wasn’t alluring enough to get people to spend their money.

Solution?

Don’t leave them empty handed…

From Inc

It’s a common problem for any small business owner with an e-commerce enabled website. Clients and prospects abandoning their orders before check out.

Forget the wasted money in driving the prospect to the site–forget the money lost on not receiving the order. The worst part is that you never got a chance to truly sell to an interested prospect that may have become your biggest customer over time.

Fact is, with all the advances in technology today, we’re more likely to rely on automation and easy methods of communication before we enter the complex world of verbal communication. Think about how often, at work, you shoot off an e-mail rather than simply walking over for a face-to-face or even picking up the phone to address an issue.

Most of us are guilty-as-charged. And perhaps, as small business owners, we’d think that our prospects would understand — but we’d be leaving money on the table by doing so. There are so many great, cost-effective, technologies out there these days that implementing them in our e-commerce sites would appear to be a no-brainer if they were to assist us in closing more e-commerce deals.

Simple solutions like adding Live Chat functionality to your e-commerce website certainly answers the “quick question” issue. Services provided from companies like LivePerson (http://www.liveperson.com) and Click121 (http://www.click121.com) are affordable, easy-to-use and implement, with FREE TRIALS available. Furthermore, the mere addition of Live Chat to your website will surely excite the very people who deal with your prospects and customers daily–and make you look like a pro to your prospects who opt to chat back-and-forth with you until the very point they hit that submit button.

Bottom-line is, offering added-value services of this sort are really no longer “added”–implying above-and-beyond–but really services that need to be tested by e-commerce site owners who are looking to step-to-the-plate for their prospects AND increase their overall conversion to sales.