It pays to keep in touch with people.
Sometimes that customer who patronized you frequently and seemed like a friend for life - and then who suddenly dropped off the face of the earth - isn’t mad.
Maybe they just “forgot”.
I know, we all like to think we’re “unforgettable”.
But we are very forgettable.
So an email or post card every once in a while can’t hurt.
It may “reactivate them” quickly.
At the very least, the effort should pay for itself in good will and extra sales now or in the near future.
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