Dating Sites Decline

February 9, 2006 by Chuck | 4 Comments

There’s a gut feeling that some kinds of sites “always make money”.

Love, romance, and dating sites are one of those that are “assumed” to do well because people are always looking for love, right?

Of course they are, but that doesn’t mean they’ll flock to just any website – or the web at all necessarily.

Therefore there’s no law that says dating websites will be profitable at all, let alone all will be profitable.

From ClickZ

It’s two months into 2006, and online dating sites are already seeing a lag in paying users. “Online Dating in 2006: Pricing Strategies to Drive Subscriber Growth” from JupierResearch finds revenue growth is driven by higher monthly fees instead of new membership.

Just five percent of Internet users pay for online dating subscriptions, down from six percent last year. “The number of paid subscribers is stagnating,” said JupiterResearch analyst Nate Elliott.

More Internet users visit dating sites than join, and only one-third of those who go to dating sites sign up for membership. This is the first time the research organization has seen a fall in conversion rates since it began tracking the space in 2003.

“Sites are working hard to broaden their total audience,” said Elliott. “If they get offline figures like Dr. Phil involved, more visitors will come to their sites [and convert].”

Discounting strategies and promotions can work with elements like Dr. Phil, according to Elliott. “Our research shows there is an opportunity for dating sites to use targeted discounting strategies to convert more of their visitors into paid customers,” he said.

Though online social networking communities potentially pose a safe alternative to dating sites, the report doesn’t see a significant threat. Fourteen percent of non-subscribing online daters use social networking sites for online dating.

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  • Work At Home Business Opportunities Weblog | Home Business For Sale - Dating Site on February 10th, 2006 at 7:35 am

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  • fast-weight-loss on August 11th, 2006 at 11:05 am

    fast-weight-loss…

  • lovelyn on November 6th, 2008 at 3:48 am

    Hi,just want to know if it is a free sight.

  • Stevie Cecilia on May 1st, 2013 at 2:27 am

    The protocols and practices of dating, and the terms used to describe it, vary considerably from country to country. The most common idea is two people trying out a relationship and exploring whether they’re compatible by going out together in public as a couple, who may or may not yet be having sexual relations. This period of courtship is sometimes seen as a precursor to engagement or marriage.*..

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