Free Publicity – The Newsletter For PR-Hungry Businesses

February 7, 2006 by Chuck | 0 Comments

Here’s a free sample of Bill Stoller’s publicity newsletter

Here’s an excerpt from today’s ezine…

Make Yourself a Hometown Hero – Make Your Website a Local Resource

If your business draws its clientele from a specific town, city or region, focusing your energy on getting an elusive national publicity hit may be overkill, especially when getting publicity where you need it — in your home town — is often so much easier.

In the last 4 issues, we discussed how to write an ongoing column in your local paper, working with your local business editor, conducting a no-cost seminar, and partnering with a local politician. Here’s our final time-tested technique:

Make Your Website a Local Resource

Chances are, you or your client already have a website. Why not devote part of it to your community? Set up a local message board to discuss topics relating to your field. Have a local “Ask the Expert” section where community members can get advice.

Provide local news, sports or weather. Donate part of your site to a local organization (e.g. offer to post youth soccer scores and news), donate part of a given day’s web-based sales to local charity. The possibilities are endless, so be creative and, oh yeah, be sure to tell the local media about what you’re doing!

In Work at Home Blog

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