Deliver is the new magazine launched by the US Postal Service, which was created to explore marketing applications and stress the value of direct mail. It is a magazine for marketers, about the strategies and trends shaping the world of marketing and advertising. Produced by Detroit based Campbell-Eward Publishing, with Patrick O’Connell the editor, and Jeremy Morris, the senior VP of Campbell-Ewald. Deliver will provide insight and ideas to help marketers maximize the promise of direct marketing as an integrated element of the overall communications mix. Their premise is that mail is a powerful communications medium for businesses wanting to drive consumer behavior. They plan to highlight how direct mail complements the other advertising media and offers a low cost measurable investment in an age of increased focus on all aspects of marketing.
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