How To Write A Killer Direct Mail Letter

January 10, 2006 by Chuck | 0 Comments

By Patricia Fripp

*The best direct mail letters are conversational in nature, rather than formal and overly businesslike
*You should start by carefully and clearly defining your objective for the letter
*Pay close attention to who your target audience is for the letter, and write speaking directly to the people in that audience about their most pressing concerns, and
*Use an attention-getting opening sentence to set the stage for what’s to follow.

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In Marketing, Case Studies

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