Home Workers Typical Of Folks Reshaping The Media

January 9, 2006 by Chuck | 0 Comments

From TV Week:

Wayne and Tyna Donelson, 56 and 54, don’t have much time for most mass media. A married pair of small-business owners who work from home in rural Massachusetts, they subscribe to the local paper and a few magazines, rent DVDs voraciously and, thanks to Comcast’s video-on-demand package, watch yet another movie together every afternoon.

Wayne and Tyna Donelson, 56 and 54, don’t have much time for most mass media. A married pair of small-business owners who work from home in rural Massachusetts, they subscribe to the local paper and a few magazines, rent DVDs voraciously and, thanks to Comcast’s video-on-demand package, watch yet another movie together every afternoon.

Where’s the money headed? To Apple Computer’s iTunes Music Store, which maintains a viselike (70 percent) grip on the digital-music market with its 99-cent song downloads. To cellular carriers for $2.49 ringtones and video games. To video game makers Microsoft Corp. and Sony Corp. To satellite radio services like Sirius-Howard Stern’s new home as of this week. Not to mention broadband service providers.

There are presumed to be plenty of losers as well-anyone stuck burning CDs, for example, or publishing newspapers.

In Case Studies, WAH News

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