Graduates Prefer Online Stores To Coventional Jobs

January 4, 2006 by Chuck | 2 Comments

Graduates Prefer Online Business
From China Daily

Work begins each day with a click of a mouse for 25-year-old graduate Jing Jing, an assumed name.

Her world is filled with the sort of buzzwords that send technophobes round the bend - like e-commerce, C2C (customer-to-customer) retail and SOHO - Small-Office / Home-Office.

Instead of getting a so-called proper job when she graduated, Jing Jing decided to start up a little shop on the Internet.

The Beijinger makes an average of 2,500 yuan (US$308) a month selling clothes and cosmetics, and can earn up to 8,000 yuan (US$986) when business is booming.

“My parents and many of my friends think it’s insane to give up a career as a journalist,” said Jing Jing, who studied mass communications.

“And I know that with a bachelor’s degree, it’s not that hard to find a job.

“The thing is, I prefer a life with more freedom. If I can make a living and at the same time be my own boss, why should I work for a limited salary at someone else’s beck and call?”

Jing Jing’s idea only worked because she did not need much in the way of start-up capital. Her business began when she started selling off clothes she no longer wanted.

“I’m no business expert,” said Jing Jing. “But I have common sense about trading. Now I have proved that’s enough to run a little shop on the Internet.”

She sells on ebay and China’s leading ebay competitors, Taobao.com

In Case Studies, WAH News

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