From Start Up Nation:
Small companies and startups of all sorts can capitalize on the growth of podcasting just like big media and content companies are.
Here’s Why You Should Podast
A new voice: Podcasting provides a new way to reach out to customers and potential customers. You can communicate your passion and personality in a way that isn’t possible with the written word. There is something intimate and intense about your voice going directly into someone’s head through their ear buds!
Precise targeting: This technology provides a way for the quality of a message to rival the quantity of recipients in importance. “You can send fresh and compelling messages out to target audiences,� says Michael Neumeier, principal of the Arketi Group, a small-business marketing consultancy in Atlanta . “You can use it to start delivering educational content to a narrowly focused list of people. Even if it’s only 50 people, if it’s the right 50 people, it’ll do wonders for your company.�
Industry leadership: Podcasting can help you position your company as a thought leader in your market. “If you sell clothes, talk about fashion trends in your podcasts,� suggests Rich Sloan, co-founder of StartupNation.com. “If you provide coaching, you can offer pearls of coaching wisdom that establish your authority.�
Halo effect: Just being involved with podcasting says that your company is on the cutting edge. Your involvement may produce buzz in your industry and even interest in coverage by news media. “No one will cover the fact that a company made a media buy or printed a newsletter,� says Doyle Albee, director of the new-media practice for Metzger Associates, a Boulder, Colo.-based company.
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