Archive for December 15th, 2005

From Dien Rice @ Sowpub.com
There are many persuasion techniques. Many are ethical. Though a few are dubious and rely on deception.
One absolutely ethical persuasion technique is to include details. Be specific!
For example, instead of saying the Sowpub forum has over 25,000 posts, I could say the Sowpub forum has 27,021 posts. It’s more [...]

From AOL News:
The Federal Government owes you money in overcharges.
It’s still collecting too much.
And it won’t refund you unless you hire an army to complete the paperwork.
But hey, who’s going to stop them?
Phone customers are due $9 billion in tax refunds and a 3% cut in wireless phone and long-distance bills, according to a series [...]

Not all of them dropped out of college you know…
Jeff Bezos, president, CEO, and chairman of the board, Amazon.com. Bachelor’s degree in computer science and electrical engineering, Princeton University (1986). Bezos took an unusual career path, going straight from a technical education to Wall Street, where he worked as a financial analyst.
Warren Buffett, investor, financier, [...]

From Click Z
As a direct mail writer, I was trained to always first write the order card, or call to action. Working with the final objective in mind keeps copy focused and succinct. That’s even more important in the real-time world of online marketing.
You can see that action-oriented philosophy at work in a series of [...]

Perhaps you’ll enjoy these tips for business success: Joe Vitale’s 10 Laws for Writing Letters that Get Results

1. Know what’s in it for your reader.
Get out of your ego and into your reader’s ego. Complete this sentence: “Get my book so that you can…(fill in the blank).” Your book (or whatever you are [...]