This is from Bill Mencarow’s ezine available at PaperSourceOnline.com
· No matter how low you quote the note there is always somebody out there willing to do it for less.
· The more you cut your price to get in business, the more likely you are to go out of business.
· The more you try to compete on a price basis the lower your prices will go. Corollary: Your income will follow.
· The bigger your yellow pages ad, the more low-priced calls from non-repeat customers you will get.
· Increasing your ad size increases the percentage of low profit calls you get.
· The prize for beating out all of your competitors for the biggest most expensive ad in all of the different yellow pages books is bankruptcy.
· The more you advertise that you have 24-hour service, the more security guards and insomniacs will call you in the middle of the night with requests for price quotes.
· Advertise 24-hour service and you will get angry calls from people who stopped by your office at four in the morning and mad that you weren’t there.
· Your best employee will quit, start his own note business in the same town and underbid you.
· The one who is un-trainable will stay with you forever.
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