Climate changes happen and they don’t have to be the end of the world… otherwise why is a place covered by an ice sheet called “Green Land”?
Responding to such changes can be profitable and - for the successful entrepreneur - highly satisfying.
As the expert they quote notes, most of the doomsayers have no real solutions other than enslaving the populace by denying them the use of fossil fuels. They’ve failed to notice that this will result in economic catastrophe and death… the thing they supposedly seek to avert.
The “middle way” comes from finding new solutions… or marketing previous solutions that had no champion previously.
Is this your niche?
Entrepreneurs should take advantage of the vast amount of business opportunities associated with climate change, an expert has urged.
James Cameron, founder of specialist merchant bank Climate Change Capital, said acting in response to environmental change represents one of the largest ever levels of untapped business prospects.
“Responding to climate change is imperative. It is a consumer need, not a consumer want. We must do it for the security of society and the well being of all of us,” he said.
“But we aren’t going to get what we need from a depressed state of mind but we will get it from an anything is possible, I can make money attitude. That’s where entrepreneurs come in.”
He said investments in areas including clean fuels, renewable power and green technology all offer entrepreneurs significant financial returns as well as the opportunity to benefit the environment
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