How Giving Away Freebies Doubled My Business In 90 Days – Steve Shulenski

November 22, 2005 by Chuck | 3 Comments

Steve Shulenski on Sowpub had this to say:

When you give something of value away for free it is human nature to reciprocate the favor by purchasing from you now or in the future.

Put your thinking hat on and see what low cost item you can come up with to give away to your prospects and customers. What goes around comes around!

Example: My wife publishes a little “Coffee Restaurant” newspaper. On several occasions she has given away free ads to new advertisers and most will go on to advertise in future issues.

Example: Photography. I offered to take and give away free portraits of peoples pets to raise funds for Guide Dogs for the blind. The local newspaper did a full-page article with photos which resulted in several portrait bookings plus I sent copies of the story to all the pet groomers in my area offering their customers a Free 8X10 portrait by appointment only.

Most people wanted to have their pet groomed before the portraits are taken which meant more profits for the groommer. When the customer returns to pick up their Free portrait they can”t help themselves from purchasing the extra prints I show them”. Typical result is an average order of over $200.

With the people portraits we do I printed up gift vouchers that entitled the bearer to a Free One Hour Professional Photography Session Plus a Free 8X10 of their entire Family Group. Again… when they return to pick up their free 8X10 they can’t help but spend another $200 to $500.

We custom printed gift vouchers up for each of the advertisers in my wife’s little Coffee House Newspaper to give away to their customers. When the customer redeems one to us we take the portraits… sell the extras and give each customer at least 3 to 5 gift vouchers for the same offer. Our customers love to show their pictures around and give their friends one of our Gift Vouchers.

Three months ago we had to go seeking photography clients. Now people are calling us almost every day to get a Free 8X10 Family Portrait taken just in time for Christmas! Now we have a great business going without investing a single dollar on expensive newspaper or yellow page advertising.

Example: With my Network Marketing Opportunity I give away Free Product Samples and Free Generic MLM Training. Result: A downline of over 300 people in less than 90 days! And now I’ve qualified for the companies Free Sample Product program so they will send out free samples (up to 5 a day) on my behalf and they pay for the postage!

Of course we only mail free samples to residents of the USA, UK, Mexico, Canada, Australia and Japan but will also mail them to other countries as they open their doors for business there!

So who can you do a joint venture with and what can you offer for free?

In Work at Home Blog

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